Culture klatch

Here’s a content marketing idea for us: Let’s all go on a content elimination diet! Not a total fast, just a targeted cutback to see what’s really working. One positive and very silver lining to the implosion of content marketing right now is that we finally have an opportunity to steer brands *away* from content…

First of all, my mom died. I bring it up because midlife crises are often the function of our subconscious awareness of decline and death, and my midlife crisis kicked off with an awareness of decline and death that was not subconscious at all. It was very, very conscious. After my mom’s death I became…

Oh, how it snuck up on us so fast and, yet, it is right on time. For many, it’s hitting a wall in your career. For some, it’s journeying through the Pluto-Square-Pluto Transit.* For others, it’s simply the calendar (and hormones) telling you that, yes, you are, in fact, finally, 40. Whatever your midlife mileage…

When content fatigue becomes content despair How do we make a content strategy for a content-weary world? We’ve been living in an off-and-on state of content fatigue for the better part of a decade. Enter the second coming of the Trump administration’s chaos content machine and our content fatigue is becoming full-on content Weltschmerz (Contentschmerz?…

The King is Dead. Long Live the King. Is the heir apparent to TikTok… YouTube? Your SEO team certainly hopes so. TikTok wasn’t just an app; it was the app. Its superior algorithm intersected perfectly with the internet’s golden content format—short-form video. Yes, there were dance challenges and lip-syncs, but also glimpses into the wondrous…

8 SEO & Content Trends to Watch in 2025 Let’s help each other get our bearings in another year of existential crisis. I’ve read all the industry predictions for where SEO is headed this year. Most people seem to still be grasping for clarity around exactly how AI is going to change the SEO landscape.…